Unity will now work in cooperation with World Duty Free Group’s in-house communications department on projects, creative thinking and activations related to all of its products and services.

Karen Sharpes, Senior Public Relations Manager at World Duty Free Group, said: “Our team was unanimous in our decision. Unity demonstrated that they understood the challenges we face as a business and delivered a really solid strategy and supplemented it with imaginative tactics that we cannot wait to start work on.”

Part of Unity’s role in this cooperation will be to help WDFG educate consumers about the advantages of shopping within its many stores in the UK, while also strengthening the company’s positioning as a leading travel retail force in the beauty and liquor categories in particular.